an abbreviated reading list (work in progress)
completed:
- psycho-cybernetics (maltz)
- how to: $10m (brown)
- spin selling (rackham)
- brunson:
- dotcom secrets
- expert secrets
- traffic secrets
- hormozi:
- gym launch secrets
- $100m offers
- $100m leads
- ca$hvertising (whitman)
- 80/20 sales and marketing (marshall)
- demarco:
- the millionaire fastlane
- unscripted
- profit first (michalowicz)
- greene:
- 48 laws of power
- the laws of human nature
- the way of the superior man (deida)
- million dollar weekend (kagan)
- kickass copywriting secrets (carlton)
- never split the difference (voss)
- kennedy
- how to make millions with your ideas
- scientific advertising (hopkins)
- how to get rich (dennis)
- the system club letters (mccarthy)
- the 5am club (sharma)
- american kingpin (bilton)
- fountainhead (rand)
- meditations (aurelius)
- 16 word sales letter (albuquerque)
- ... and several others
to read:
- jung: a very short introduction (stevens)
- kennedy
- the ultimate marketing plan
- the ultimate sales letter
- blue ocean strategy (kim & mauborgne)
- influence (cialdini)
- overdeliver (kurtz)
- the body electric (becker & selden)
- what cops know (fletcher)
- slow productivity (newport)
- the road less stupid (cunningham)
- unlimited power (robbins)
- the adweek copywriting handbook (sugarman)
- reality in advertising (reeves)
- with wining in mind (bassham)
- introduction to internal family systems (schwartz)
- the true believer (hoffer)
- the mastermind (ratliff)
- the hypomanic edge (gartner)
- master (greene)