books sitting on my shelf

November 30, 2024

an abbreviated reading list (work in progress)

completed:

  • psycho-cybernetics (maltz)
  • how to: $10m (brown)
  • spin selling (rackham)
  • brunson:
    • dotcom secrets
    • expert secrets
    • traffic secrets
  • hormozi:
    • gym launch secrets
    • $100m offers
    • $100m leads
  • ca$hvertising (whitman)
  • 80/20 sales and marketing (marshall)
  • demarco:
    • the millionaire fastlane
    • unscripted
  • profit first (michalowicz)
  • greene:
    • 48 laws of power
    • the laws of human nature
  • the way of the superior man (deida)
  • million dollar weekend (kagan)
  • kickass copywriting secrets (carlton)
  • never split the difference (voss)
  • kennedy
    • how to make millions with your ideas
  • scientific advertising (hopkins)
  • how to get rich (dennis)
  • the system club letters (mccarthy)
  • the 5am club (sharma)
  • american kingpin (bilton)
  • fountainhead (rand)
  • meditations (aurelius)
  • 16 word sales letter (albuquerque)
  • ... and several others

to read:

  • jung: a very short introduction (stevens)
  • kennedy
    • the ultimate marketing plan
    • the ultimate sales letter
  • blue ocean strategy (kim & mauborgne)
  • influence (cialdini)
  • overdeliver (kurtz)
  • the body electric (becker & selden)
  • what cops know (fletcher)
  • slow productivity (newport)
  • the road less stupid (cunningham)
  • unlimited power (robbins)
  • the adweek copywriting handbook (sugarman)
  • reality in advertising (reeves)
  • with wining in mind (bassham)
  • introduction to internal family systems (schwartz)
  • the true believer (hoffer)
  • the mastermind (ratliff)
  • the hypomanic edge (gartner)
  • master (greene)